SANIASANIA Sommelier
AI SOMMELIER FOR RETAIL

An AI sommelier that advises every customer right in the aisle

SANIA Sommelier helps customers choose wine, champagne, beer or spirits according to their meal, occasion, taste and budget, using the product range you choose to provide.

  • Wine, champagne, beer & spirits
  • 100+ languages
  • Your store assortment
  • Advice available 24/7
SANIA Sommelier installed at Intermarché Hyères
Intermarché Hyères
100+languages
24/7advice available
4product categories
1conversational experience
A PROVEN USE CASE

The Sommelier is the SANIA model we have sold the most

The idea is simple: make advice available exactly when a customer hesitates in front of the shelf, without replacing your teams and while staying within the product scope you define.

SANIA virtual sommelier at Intermarché Hyères
LIVE INSTALLATION

Intermarché Hyères

SANIA acts as a virtual sommelier, helping shoppers discover wines and obtain food-and-wine pairing advice.

WINE & CHAMPAGNE

Recommend by meal, occasion and budget

Customers can ask for a bottle for a meal, gift, aperitif or celebration, then specify budget and preferences.

BEER & SPIRITS

The same concept for other categories

SANIA can be configured for beers, whiskies, rums, gins and other spirits according to the store assortment and objectives.

ADVICE AT THE MOMENT OF PURCHASE

Help customers choose without turning the aisle into a complex catalogue

SANIA turns product search into a natural conversation. The customer explains what they need, the Sommelier refines the request and guides them towards relevant products.

01

Recommend for a meal

Meat, fish, cheese, dessert or aperitif: SANIA can guide customers towards products that match the criteria defined in your content.

02

Respect budget and preferences

Customers can specify a price range, colour, region, grape variety, style or taste preference.

03

Showcase your assortment

SANIA can be trained on the products you want to promote instead of relying on a generic catalogue unrelated to your store.

04

Advise in more than 100 languages

International shoppers can ask naturally in their own language without requiring a bilingual employee.

A SOMMELIER THAT LOOKS LIKE YOUR BRAND

The avatar can become the ambassador of your wine department or retail brand

The on-screen adviser is not imposed. Create an identity that fits your world, change its appearance and adapt it to a campaign, season or store context.

Advice remains controlled while the face, voice and personality can be fully aligned with your brand.
SANIA Sommelier
01

Realistic adviser

Create a virtual sommelier whose appearance, clothing and style match your positioning.

SANIA avatar
02

Brand ambassador

Give SANIA your visual codes and tone of voice to extend the in-store experience.

03

Campaign avatar

Change the visual for a wine fair, festive season, champagne event or specific campaign.

04

Authorised real person

An employee, expert or ambassador can be represented when the necessary rights and permissions are in place.

DEMONSTRATION

Ask a question as if you were standing in front of the shelf

Try the SANIA conversational experience. For a Sommelier demonstration configured precisely with your assortment, request a tailored presentation.

“I need a red wine for beef bourguignon under €15”“Which champagne should I choose for a birthday?”“Which beer goes well with a burger?”
LIVETalk directly to SANIA
LIVE AI

Try SANIA now.

Ask a question just like a visitor would. This demo uses the same conversational interface as our deployments.

IN-STORE SETUP

Your AI Sommelier in three steps

01

Define the category to advise on

Wine, champagne, beer, spirits or several categories, with the rules and level of advice you want.

02

Integrate your assortment

Product sheets, characteristics, prices and business content can feed the Sommelier’s knowledge. API or webhook connections can be assessed depending on your system.

03

Customise the experience

Avatar, voice, languages, screen or kiosk, tone of advice and conversation scenarios are adapted to your brand and aisle.

FREQUENTLY ASKED QUESTIONS

What to know about SANIA Sommelier

Can SANIA Sommelier recommend only products sold in our store?

Yes. Its knowledge scope can be built from your assortment and information so that recommendations focus on the products you actually want to offer.

Can it recommend according to a budget?

Yes. Budget can be one of the search criteria together with product type, meal, occasion, style or other characteristics available in your data.

Is it limited to wine?

No. The same experience can be configured for champagne, beer, whisky, rum, gin and other spirits.

Can it connect to our catalogue or store stock?

Yes when the data is accessible. APIs, webhooks or specific connectors can be assessed for catalogue, pricing or availability information.

Can we choose the sommelier’s appearance?

Yes. The avatar can be created for your brand, take different appearances and change for a campaign or event. An authorised real person can also be represented.

Can it help tourists and international customers?

Yes. SANIA can communicate in more than 100 languages, which is particularly useful in stores with international customers.

What hardware can SANIA Sommelier run on?

SANIA can be deployed on different interactive display and kiosk formats. ALLSAN can also provide suitable hardware.

Can its answers be tightly controlled?

Yes. Its role, information sources, instructions and authorised topics are configured to remain within the scope defined by the retailer.

YOUR AISLE

See what SANIA Sommelier could recommend in your store

Tell us about your retail environment. We can show how SANIA could adapt to your assortment, beverage categories and customer journey.

  • Retail-focused demonstration
  • Wine, champagne, beer or spirits
  • Catalogue and integrations assessed for your project

Your data is used only to respond to your request.